Rally Cap Brewing

Blackberry Farm, an iconic, luxury retreat in the foothills of the Great Smoky Mountains, does everything to the highest degree of excellence possible. It’s no surprise that when they decided to open an on-site brewery they looked to achieve that same excellence. We were brought in to refresh the brand and packaging, focusing on the core attributes of the resort, as well as the brewery itself. The crux of these helped form the tagline and basis for the design: “Farm Roots Run Deep”. We approached the design looking to create a look and feel that was fresh, modern, and still held onto the roots of the country retreat. The result is iconic barn-quilt inspired graphics, clean white cans, and luxury feeling gold tops and typography.

Handmade for the Home Team.

Rally Cap Brewing, a craft brewery in Baton Rouge, LA, came to use with the idea of opening a sports bar that brewed a host of small batch beers to be released weekly. They wanted a brand that felt authentic, rooted in the history of baseball, with a modern spin. The resulting identity included vintage feeling typography and design elements, reminiscent of old varsity jackets and sport ephemera. We approached the packaging system design in a way that was to be easily interchangeable, relying on color to differentiate between the multitude of beers that Rally Cap brews. We extended the brand to include an original, own-able mascot, and various other design elements that reinforced the core brand attributes, creating a comprehensive identity that was truly “Made for the Home Team”.

Studio: Helms Workshop

 
 
 

Designer and Design Director, Deep in the Heart of Texas.