Playful Spirits.

Ghost Coast Distillery, a mainstay in Savannah, GA, approached us to do a brand and packaging refresh. They wanted something modern and playful, bright colors, easily scalable for the multitude of spirits that they distill, and incorporating a slight nod to Savannah and the historic Talmadge Memorial Bridge. Shapes help to give that nod to the bridge, with overlapping colors, large type, and a design system that utilizes color, and simplified versions of the mainstay packaging design, helping to differentiate all the spirits.

Studio: Helms Workshop | Creative Direction: Christian Helms | Junior Designers: Zach WiEland, Emily Prestridge