Blackberry Mountain

Blackberry Farm, an iconic, luxury retreat in the foothills of the Great Smoky Mountains, does everything to the highest degree of excellence possible. It’s no surprise that when they decided to open an on-site brewery they looked to achieve that same excellence. We were brought in to refresh the brand and packaging, focusing on the core attributes of the resort, as well as the brewery itself. The crux of these helped form the tagline and basis for the design: “Farm Roots Run Deep”. We approached the design looking to create a look and feel that was fresh, modern, and still held onto the roots of the country retreat. The result is iconic barn-quilt inspired graphics, clean white cans, and luxury feeling gold tops and typography.

One Mountain. Many Paths.

Following the success of our Blackberry Farm Brewery projects, the team at Blackberry Farm invited us to participate in the holistic branding of their new resort, Blackberry Mountain. Blackberry Mountain looked to capture the same level of excellence as its sister resort, while giving a greater emphasis on a younger, more adventure-driven clientele. We focused on creating a brand that felt at home in the mountains, leaned into the outdoors and adventurous nature of the resort, while maintaining a sense of comfort and luxury. The result was a brand that felt closely rooted to its mountain location while retaining all the luxuries Blackberry Farm clientele had come to expect.

Our work on the Blackberry Mountain brand and website were featured in Communication Arts.

Studio: Helms Workshop | Creative Direction: Christian Helms

 
 
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Designer and Design Director, Deep in the Heart of Texas.